Key Takeaways – Adobe Commerce B2B Integration
- Disconnected systems slow you down. Adobe Commerce helps unify ERP, CRM, CPQ, and quoting tools.
- Top wins with integration:
- Faster, error-free quotes
- Real-time inventory updates across locations
- Clear customer data for sales and support
- Faster, error-free quotes
- No need to replace legacy systems. Use middleware (like Celigo) to connect old and new tech.
- Designed for B2B complexity. Supports region-based pricing, custom catalogs, and multi-system syncing.
- Bottom line: Smoother workflows, better decisions, happier customers.
Disconnected systems are one of the biggest sources of revenue loss in B2B. When your CRM doesn’t talk to your ERP—or your quoting tools aren’t synced with inventory—you get delays, frustrated customers, and processes that constantly need patching.
For procurement leaders, IT decision-makers, and operations teams, this isn’t a future problem, it’s happening right now. And scaling under these conditions is harder than it needs to be.
Adobe Commerce helps untangle that. It integrates directly with platforms like Salesforce, Epicor, CPQ systems, and your ERP—creating a single, connected backbone that supports your sales, service, and fulfillment workflows.
In this post, we’ll break down how Adobe Commerce’s B2B integration brings structure to scattered systems, so your teams can move faster, respond smarter, and build toward scale—without the growing pains.
What’s Getting in the Way of Seamless B2B Integration
Connecting your systems—ERP, CRM, CPQ, quoting, warehousing—sounds straightforward. But in practice? It’s messy. Too many B2B companies are still stuck juggling spreadsheets, patchwork integrations, and manual workarounds.
Here are the real-world hurdles that slow things down (and quietly eat into profits):
Messy Pricing Logic
Custom contracts. Volume discounts. Tiered pricing by region. It all adds up—and when pricing data isn’t synced across platforms, quotes get delayed, mistakes slip through, and customers lose confidence.
We’ve seen teams spend hours updating the same rate across three systems just to get one quote out the door.
Inventory That’s Always Slightly Off
When you’re working across multiple warehouses and systems don’t sync in real time, it’s almost guaranteed you’ll show the wrong stock level at the wrong time. That’s how orders get delayed—or worse, lost altogether.
Fragmented Customer Profiles
When your sales team sees one version of a customer, service sees another, and your ERP sees something else entirely—nobody’s operating with the full picture. That makes it harder to provide clear answers, accurate timelines, or consistent follow-up.
What Staying Disconnected Really Costs
Letting disconnected systems linger might seem fine day-to-day but it builds up. Here’s where it starts to hurt:
Planning gets fuzzy. Without shared data, you’re either stockpiling products that don’t move or scrambling to fill backorders.
Mistakes creep in. A missing item, a duplicate charge, or a misquote might seem small—until it costs you a key account.
Customers get frustrated. If updates are inconsistent or timelines shift without warning, they’ll find someone more reliable.
Margins take the hit. When pricing decisions don’t reflect real-time inputs, little errors quietly chip away at profits.
What Integration Really Solves
Adobe Commerce helps close these gaps. It pulls your quoting, inventory, and customer systems into sync—so your team has one clear view of what’s happening and what comes next. Less second-guessing. Fewer surprises. And a better experience for both sides of the transaction.
What Makes Adobe Commerce a Solid Backbone for B2B Integration
If you’re managing complex B2B workflows, one disconnected system can throw everything off. Adobe Commerce helps tie it all together—connecting tools like CPQ, CRM, ERP, and others so they actually work in sync. No manual updates. No duplicated data. Just systems talking to each other the way they should.
Here’s what makes it work under the hood:
Smarter APIs That Talk the Way You Need
Adobe Commerce supports both GraphQL and REST APIs—but GraphQL is especially useful when you need to pull exactly the right data, without overloading systems. This matters most when you’re managing hundreds of product variables or client-specific pricing.
A wholesaler we worked with cut their API response times by only calling the data they needed—nothing extra—which sped up custom catalog rendering by a noticeable margin.
Making Legacy Systems Play Nice
A lot of manufacturers still rely on older ERP systems that don’t integrate cleanly with modern platforms. Instead of ripping everything out, Adobe supports middleware tools (like Celigo) that help translate between old and new.
One client used this setup to connect a 10-year-old ERP to Adobe Commerce—automating their inventory updates and reducing time spent on manual entry.
Built for B2B Complexity, Not Just eCommerce Basics
Managing tiered pricing by region, custom catalogs for every client, and live inventory syncing is hard to do if your platform isn’t built for it. Adobe Commerce is. It lets you automate the rules you already use—so they scale without needing to be rebuilt from scratch.
A global distributor used this to auto-adjust pricing by geography, while ensuring clients always saw the right products, SKUs, and offers based on their contracts.
What Adobe Commerce B2B Integration Looks Like in Practice
Hooking up systems like your CRM, ERP, CPQ, and quoting tools isn’t just a technical upgrade—it’s what helps teams stop working in silos. When everything’s connected, quotes go out quicker, forecasts stop relying on gut feel, and follow-ups don’t fall through the cracks.
CPQ Integration: Taking the Drag Out of Quoting
Building quotes for large orders—especially when products or pricing rules get complex—can be a huge time sink. With Adobe Commerce linked to tools like Epicor KB Max or Pimcore, product configurations and pricing get pulled in automatically.
Teams that used to spend hours building custom quotes now handle them in minutes—and with far fewer errors.
CRM: Keep Everyone on the Same Page
When your CRM and commerce platform talk to each other, campaigns get smarter and follow-ups actually happen. Adobe integrates with Salesforce, Klaviyo, and DotDigital—so if a client browses a product, your sales team knows. A SaaS firm used this to trigger upsell emails based on usage trends, boosting conversions without more manual work.
ERP: No More Inventory Surprises
Manual inventory updates between ERP and eCommerce are risky. Adobe connects directly with systems like SAP, Acumatica, and Microsoft Dynamics to keep inventory and order data in sync. One supplier we worked with used this setup to reduce delays—what used to be a guessing game around stock availability is now handled in real time.
Salesforce Integration: Giving Sales Teams Better Context
Without the right info, sales teams are left guessing. When Adobe Commerce and Salesforce are connected, reps can actually see what customers are doing—what they’ve browsed, what they’ve skipped, and where interest is dropping off.
One manufacturer used this to track regular buyers who suddenly went quiet. Instead of waiting it out, their sales team reached out with timely, relevant offers—and turned those lapsed accounts into wins.
Why These Integrations Matter
When systems stay connected:
- Your teams make fewer mistakes and move faster.
- Sales and service aren’t blind to what’s happening online.
- Customers get consistent answers and smoother experiences.
And because Adobe Commerce supports modular scaling, you can connect the tools you already use without a full rebuild.
Getting Your Systems to Work Together (Without the Headache)
If your quoting tool, inventory system, and CRM don’t talk to each other, everyday tasks take longer than they should. It’s not always about buying new software—it’s often about making the tools you already have play nicely together.
Here’s how teams we’ve worked with have approached it—practically, and without the fluff:
| Step | What Actually Helps |
| 1. Look for What’s Slowing You Down | You don’t need a full audit. Just list the tasks that constantly break—like quoting delays or inconsistent stock levels. That’s usually where the disconnect lives. |
| 2. Decide Who Owns What Info | It helps to be specific. Maybe your ERP owns product and pricing, and your CRM owns contact history. Once that’s clear, syncing gets easier. |
| 3. Use Connectors, Not Workarounds | Old systems can still be useful. Instead of replacing them, add middleware that lets them sync data with Adobe Commerce or whatever else you use. |
| 4. Test It Like You’d Use It | Don’t just test if the systems talk—test if they’re saying the right thing. Try running a few fake orders or pricing changes and see what breaks. |
| 5. Keep Checking the Basics | After it’s all live, give it a few weeks, then check how long quotes take now or how often orders fail. These numbers will tell you if the integration is actually helping. |
Why Keep It This Simple?
Because complicated tech projects often stall when they try to solve everything at once. This way, you solve one pain point at a time, with the tools you’ve got. Adobe Commerce is flexible enough to grow with you—you just need to give it a clean foundation to work from.
What Adobe Commerce B2B Integration Looks Like in the Real World
It’s easy to talk about integration in theory. But what does it look like when it actually works? Here are two examples from B2B companies that connected Adobe Commerce to their existing systems—and saw real improvements, not just cleaner dashboards.
Duke Project – Manufacturing
What wasn’t working
Duke was managing inventory across several locations. The problem? Their ERP systems weren’t talking to each other. That meant their teams were dealing with procurement delays, missing stock data, and even lost orders.
What they changed
They connected Adobe Commerce to their Salesforce CRM so inventory and order info could sync in real time. It wasn’t just about integration—it was about giving every team the same set of facts.
What got better
- Orders shipped faster because procurement wasn’t waiting on updates.
- Inventory issues dropped—stockouts became less frequent.
- Forecasting improved because the data was finally consistent.
Bottom line
When multiple sites are involved, integration reduces the finger-pointing and makes operations feel smoother—for the team and for customers.
FHC Project – Wholesale
The challenge
FHC was trying to serve returning customers better, but their eCommerce and CRM platforms weren’t sharing information. Without real-time data, every customer looked the same in the system, making it hard to offer relevant products or pricing.
What they did
They linked Adobe Commerce with Salesforce. Now, the site could show product suggestions based on past orders, and the sales team could spot patterns in customer activity.
What changed
- Customers started reordering more often.
- Cross-sells and upsells became easier to predict and suggest.
- Less time was spent manually pulling reports—sales and marketing had what they needed.
Key takeaway
Integration wasn’t just a backend upgrade. It changed how they interacted with customers day-to-day.
Growing Into New Markets? Here’s What Trips Most Teams Up
Entering new countries is a big move, but once you’re in, it’s the small details that slow things down. Maybe the tax rules are different. Maybe pricing needs to shift by region. Or maybe the product catalog isn’t quite ready in the local language.
We’ve worked with teams who got stuck here, then cleaned it up by connecting Adobe Commerce with Pimcore, Akeneo, or Hyvä. Not for flash, just to make day-to-day stuff easier.
What changes once it’s working:
- Regional prices make more sense. You’re not stuck using the same pricing logic in Germany as you are in the U.S.
- Inventory doesn’t guess. You can plan stock based on what’s likely to sell—without overloading local warehouses.
- Updates don’t take a week. A change to a product spec or description pushes where it needs to go, without asking three people to copy-paste it.
What we saw with one distributor
A mid-size electronics brand wanted to enter three new markets. Instead of rebuilding everything from scratch, they layered in Adobe Commerce with Pimcore and Akeneo. That gave them the tools to:
- Update pricing by region without creating confusion.
- Keep catalogs relevant across languages and categories.
- Avoid delays tied to manual work or siloed teams.
Profit margins went up. So did customer satisfaction. And most importantly, they didn’t burn out their ops team getting there.
Integration Isn’t Just Technical—It’s Strategic
These aren’t just software wins. They’re real operational shifts:
- Quoting becomes faster because the rules are already baked in.
- Regional teams stop fixing data and focus on serving customers.
- The system supports the team, instead of the other way around.
And that’s the real value of Adobe Commerce: It helps your platforms talk to each other, so your people don’t have to fill in the gaps.
Need help making this happen?
At HumCommerce, we don’t just plug in platforms—we build integration strategies that work for how your business actually runs. If you’re planning to expand or just want fewer moving parts slowing you down, let’s talk.
